In 2025, nostalgia is big business. Marketing execs are leveraging its emotional impact to sell products, millions are caught up in wishing time had stood still, and today’s music is lamented for not being as good as it used to be. In light of all the instability, uncertainty and hopelessness in the world, this is understandable. A troubled present creates yearning for a romanticised past.
This is especially true on social media, where accounts across multiple forms of media are tapping into this need for comforting nostalgia. Music is particularly potent in this respect, shown by the popularity and sheer number of accounts showcasing music from the past. From ‘90s R&B videos to vintage clips of house music dancers in the ‘80s, retro music accounts captivate people worldwide. They thrive on emotional connections to the past, reminding us of our younger years (even if we didn’t actually live through those years), while holding a light to today’s music scene and fostering community.
Like music-obsessed DJs, the owners of these accounts dig for clips and content, sharing them with a personal touch while using engaging headlines to draw people in. There’s a certain magnetic appeal to these pages, and you can see that many of their followers are deeply attached to the era they represent, drawing meaning and identity from them. These accounts remind people what life was once like, of the good times—real or imagined—and the people they knew, the places they went, and the feelings they had.
Here’s a selection of the best music and DJ nostalgia pages on Instagram right now.