You mentioned the affordability of records. Was vinyl pretty expensive for you guys? I was just thinking about import taxes and such.
Yeah, comparing it to what’s happening now, it was quite expensive, because at the time, a vinyl was about 100 rand, which is, maybe I can convert it to about, let’s say $10 or €10 euros per vinyl.
If you’re playing at shows and you’re getting paid $100, or maybe even less, you have to factor in everything that you’re doing, like the transport, the food, all of that. Meaning you would only be able to afford to buy one vinyl. Another week, if you’re lucky, about two or three. But that would come at the sacrifice of a lot of things.
When I was in high school, I used to get 20 bucks a day for my lunch, right? So 100 bucks per week. I came up with a way to sell cookies at school. That would mean I have the 100 bucks from my lunch money from my parents, and then the cookie money was for the transport fare for me to go to town to buy the vinyl.
It always seemed to me like South African DJs take the technical side of DJing really seriously. It feels competitive, like you have to be on top of your game. Is that accurate?
100%. I think South Africa has some of the most technical DJs in the world, and very competitive at that. As I’ve traveled, I realized that a lot of other people don’t take DJing very seriously. In terms of mixing music, knowledge, building a set, I think South Africans are up there. We’re really up there, and it’s because of that edge of the competitiveness of the market at home. That’s how we were brought up, man.
How has your DJing evolved across the past decade or so?
I think traveling has shaped me a bit—from being a rough diamond from South Africa, playing what I was playing, and not really exposed to what the world is doing. It gave me an identity that was very unique compared to what the rest of the world was offering.
Being able to come into the world like that, a kid with wet ears, you don’t conform to what’s happening, but you start learning.
That experience for me has helped me shape the way I play, which was a bit confusing for some markets, but also helped me to be different. But with the learning, it also helped me make more sense to the people that I’m playing for now.
The difference in how I approach DJing and my music was very unique, but as I traveled more, I understood that I can’t be too different, so that I can make sense to people that I want to appeal to. Because if you’re too different, you then become a bit lost. But if you’re different, and you make sense, then people start gravitating towards you because they try to understand you, because you are meeting them halfway.
And what you’re talking about specifically, did it have to do with the way that you were mixing, the way you were presenting the music? The tracks that you were playing?
I think it was the tracks that I was playing and the mixing style. Because sometimes in South Africa what we tend to do is play too Afro house. Too drummy. And then you lose the European and American market, because that’s not something that they are used to.
But if you bring in those elements, plus a little bit of what they are used to, it sort of balances out and makes sense to them. That’s where I think the approach of what we are playing started forming. Because you have these elements in this music but also have the tech house influence, with some sounds that make sense to certain people’s ears.
So that balance helps it make sense to a much wider audience of people. That balance was needed to also help the sound move beyond what it was known for. Now you’re seeing Afro House having other elements that make it more viable to the European ear. Because the era of the music shocking the ear is a bit over. Now they are used to it, so it doesn’t shock them anymore, it has become a bit of a norm.
Now it has opened up the music to it being a bit more soulful and not as hard, and also now being able to be played on radio, which is a good thing that stretches the music into different audiences.
If it just sounded South African, it would just be for South African or for Africans. I always preach this. If we are going to be all, “Let’s keep this to ourselves,” it won’t help the sound grow. But because we are letting other people play in that space, it also grows the way the music sounds, so that it doesn’t get boring for people that have been listening to it for a long time.